Reclaim Saint-Laurent Boulevard’s notoriety, restore its image, attract more visitors to the area and promote its economic, cultural and social development.
The brand identity created for the SDBSL reflects the everyday reality of the Boulevard. All the variety of colors and textures is representative of the complex DNA that creates the iconic Boulevard itself.
In order to capture the reality of the Boulevard and depict the variety of what it offers, a visual scheme involving strips with different motifs was developed.
31 new shops opened on the boulevard since 2013.
The international public art festival MURAL is also aligned with the strategy for revitalizing Saint-Laurent Boulevard.
The boulevard had 1.5 million visitors during the three main events held in the summer of 2013.
We are proud to collaborate with the SDBSL to help revitalize Saint-Laurent Boulevard and restore its rightful image and status as a historic, iconic Montreal location.