Following the acquisition of some of the biggest names in Canadian magazines by Groupe TVA, a subsidiary of Quebecor Media, the company decided to migrate the seven magazine websites to a global platform that was better adapted to mobile users, among others.
7 Magazine Websites
Écorce was trusted with the mandate of defining the information architecture, simplifying navigation, and optimizing user experience (UX) on a global platform that would support sites for Elle Canada, Elle Québec, Coup de Pouce, Canadian Living, Style at Home, The Hockey News and recettes.qc.ca.
Coup de Pouce
Recettes du Québec
Style at Home
The Hockey News
After undergoing major transformations, the seven digital platforms have now been recreated to evolve in step with new technologies.