Ludia - Hors-Jeu 2016

A memorable visual identity
to support the employer branding

Creative concepting and event branding

Ad agency Écorce and Montreal video game maker Ludia joined forces for the fourth edition of Hors-Jeu, Ludia’s annual conference.


Tasked with creating the conference’s visual identity and highlighting the client’s brand, Écorce’s mission was to adapt this year’s “TEAM” theme to various communication media.

Beginning with the premise that “teams are more than the sum of their parts,” the agency worked in tandem with Ludia employees to create an unforgettable experience.


Écorce developed a concept highlighting the fact that everyone has an important role to play when it comes to teams, which are composed of categories of individuals such as leaders, builders, thinkers, and creators. In the end, all are united to form a whole – in Ludia’s case, the “United Ludians.”


“This edition of Hors-Jeu was a memorable one, and Écorce’s team played an important role in its success!” emphasizes Jean-Sébastien Boulard, HR and Communications Director at Ludia. “The positive result that came out of our collaboration reinforced the importance of teamwork and the symbiosis between all individuals within the context of a project.”

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