Ad agency Écorce is responsible for the rebranding of Le Devoir’s app. Its new interface now offers an optimized reading experience thanks to a new pared down, contemporary grid-based layout.
An upscale graphic look and lively colour palette allow the user to easily locate content that interests them.
With this application, Le Devoir can continue to offer readers its usual high-quality editorial content, in addition to exclusive content as well as alerts and notifications to keep users well informed at all times.
An ad campaign incorporating digital and traditional billboards in Montreal’s metro system along with ads placed in the newspaper itself and on its website was put in place to support the launch.