The Association Récréative Milton-Parc (ARMP) selected our agency to breathe new life into the identity of the Milton‑Parc neighbourhood, using the slogan Milton-Parc from the heart. In addition to raising the profile of the ARMP and its services, the intent behind creating this new identity was to give Milton‑Parc a fresh look with which to make itself known and heard.
Milton‑Parc’s new identity would aim to highlight the diversity and vitality of the neighbourhood. Easily adaptable to different graphic designs, the shape of a heart symbolizes both the love of Milton‑Parc residents for their community and the geographical outline of the neighbourhood.
The flexible colour scheme reflects by turns the changing seasons and the various activities organized by the ARMP.