Festival du
nouveau cinéma

Reinventing the brand
of an international film festival
to mark its 40th anniversary

Festival du nouveau cinéma asked Écorce to completely revitalize its brand identity to mark its 40th anniversary.

The primary objective was to distinguish Le Festival du nouveau cinéma (FNC) from all the other festivals worldwide and to develop an impactful image that was recognizable at first glance, and effectively communicate the FNC’s personality.

The trailer, presenting the new she-wolf in an anonymous but typically Montreal urban landscape, quickly spread online where it earned numerous kudos.

See also

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