We mounted an international campaign for D‑BOX. Our team was tasked with raising D‑BOX’s profile among moviegoers to increase ticket sales. Our solution, a multi-platform campaign, aims to show the range of emotions that viewers experience from their D‑BOX seats as they are transported to an immersive new world.
Multi-platform international campaign
The visuals play up the action (heights and high speeds) described in the catchlines while the orange light on the audience evokes both the D‑BOX brand and the glow of a movie theatre screen.
The company creates hyper-realistic entertainment experiences by moving the body and sparking the imagination through motion.
Airing in 36 countries, this original campaign features backlit posters, banners, floor stickers, web graphics, and videos.