Building awareness,
reinventing the online radio
experience of the Université
de Montréal
projets :

Campagne de notoriété

In 2012, CISM mandated us to revise its brand image and develop a promotional campaign reflecting the station’s new colours.

Simple and direct, the new campaign took its existing slogan, “J’aime CISM” (“I love CISM”), a classic phrase with which CISM listeners strongly identify, and paired it with some playful musical references.

Site web et solutions mobiles

56% up in revenues through iTunes Store.

16% up in revenues through online advertising.

See also

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