Campagne de notoriété
In 2012, CISM mandated us to revise its brand image and develop a promotional campaign reflecting the station’s new colours.
Simple and direct, the new campaign took its existing slogan, “J’aime CISM” (“I love CISM”), a classic phrase with which CISM listeners strongly identify, and paired it with some playful musical references.
Site web et solutions mobiles
56% up in revenues through iTunes Store.
16% up in revenues through online advertising.