belairdirect

Foster the capital of sympathy
towards an insurer by
communication and sponsorship online
projets :
Online activation for the Montreal Alouettes (including webseries)

Online activation for the Montreal Alouettes (including webseries)

To promote the partnership between belairdirect and the Canadian football team the Montreal Alouettes, we created a series of six video clips.

More than 100 000 views on YouTube.

In addition to the clips, after each game, the Alouettes supporters could vote among three players to determine the winner of the “belairdirect game Protector” trophy.

Online campaign

See also

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