A visual identity and an unique packaging
for a local bakery.

The store’s new identity showcases its warm, friendly nature and ethical/environmental values. Using a playful approach, it illustrates eco-friendly methods of bringing one’s purchases home. The promotional copy focuses on the same theme: walking, running, juggling, on a scooter, in snowshoes…

Arhoma’s change of identity helped it to gain more credibility with potential retail clients, who agreed to distribute its products.

Its unique, distinctive bread bags enhanced the store’s visibility in the area. What’s more, the bakery’s urban, youthful image helped draw attention from food media. Thanks to its newfound popularity, Arhoma was able to double its size.

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