For the fifth consecutive year, Écorce has been responsible for creating the annual campaign for the Association des camps du Québec. Under the signature “Imaginons l’été ensemble” (English: Imagine the summer together), the 2017 campaign combines imagination and reality.
By mixing photography, illustration and collage, we aimed to create a colourful universe featuring certain natural elements that are highly associated with the camp experience for young people.
This year, the campaign also underscored the relationships amongst the children and illustrated the importance of exchange and discovery
The campaign targeted parents of children aged 6 to 14 who wanted to register their kids in one or several camps, as well as teachers looking to plan a “Nature Class.”
Vacances en camps 2017 magazine is available online and in variety of establishments.
For 2014, it was time to standardize all of the ACQ’s communications as part of a single campaig
100,000 copies of the magazine were published, including 57,000 distributed with the March issue of Châtelaine magazine.