For the fifth consecutive year, Écorce has been responsible for creating the annual campaign for the Association des camps du Québec. Under the signature “Imaginons l’été ensemble” (English: Imagine the summer together), the 2017 campaign combines imagination and reality.
By mixing photography, illustration and collage, we aimed to create a colourful universe featuring certain natural elements that are highly associated with the camp experience for young people.
The campaign targeted parents of children aged 6 to 14 who wanted to register their kids in one or several camps, as well as teachers looking to plan a “Nature Class.”
Vacances en camps 2017 magazine is available online and in variety of establishments.
For 2014, it was time to standardize all of the ACQ’s communications as part of a single campaig
100,000 copies of the magazine were published, including 57,000 distributed with the March issue of Châtelaine magazine.