04.12.16

Écorce is behind the new digital brand molto

On April 12, TVA Group launched Molto, its new digital kiosk/app. Écorce collaborated on creating the new brand, from the search for its name to creating the logo, and even extending to the design of the application and creation of the brand’s webpage.

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As a name, “Molto” reflects the diversity of TVA’s publications and offers a resolutely up-to-date image anchored in the digital era. “We chose a simple colour palette using green, grey, and white to highlight the publications in the app and thereby create better recognition for the new brand within the client’s global offering,” emphasizes Karl-Frédéric Anctil, Creative Director at Écorce.

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In partnership with TVA Group and miLibris, Écorce was invited to participate in Molto’s development from the very start of the process. The agency was also responsible for the design of the app interface, which was further developed by miLibris. The objective was to offer an attractive, intuitive interface that would be easy for users to understand.

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Molto allows its subscribers to freely consult the content of TVA publications, such as Coup de pouce, Canadian Living, 7 Jours, La Semaine, Elle Québec, Elle Canada, etc., on both tablets and smartphones.

Écorce also supported TVA Group in the creation of a campaign for the app’s launch, which will unroll on print, digital, and TV platforms in the coming months.

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